Survey Questions

How to make a good Questionnaire!


The first question is one you should ask yourself:

"What do I hope to learn from asking the questions?"

This defines your objectives: what you want to achieve by the end of the survey. 

Example: you want to clean up the local river. You feel that with some help and some money you could make it really beautiful again.

You want to survey your local community to find out:


Now you know why you are doing a survey, start writing down the questions you will ask!

Just write down any questions you think may be useful. Don't worry about quality at this stage, we will improve your list of questions later.

Example: Questions you could ask for the river survey:

You can also ask the person about themselves (not too personal!), such as age group, male or female, etc, so that you know the kind of people that you have been surveying.

Your Turn: Go ahead and write down the questions for your own survey!

Types of Questions

A survey question can be:

Closed ended questions are much easier to total up later on, but may stop people giving an answer they really want.

Example: "What is your favorite color?"

Open-ended: Someone may answer "dark fuchsia", in which case you will need to have a category "dark fuchsia" in your results.

Closed-ended: With a choice of only 12 colors your work is easier, but they may not be able to pick their exact favorite color.

Look at each of your questions and decide if they should be open-ended or closed ended (take the opportunity to rewrite any questions, too)

Example: "What do you think is the best way to clean up the river?"

Make it Open-ended: the answers won't be easy to put in a table or graph, but you may get some good ideas, and there may be some good quotes for your report.

Example: "How often do you visit the river?"

Make it Closed-ended with the following options:

You can present this data in a neat bar graph.

Question Sequence

It is important that the questions don't "lead" people to the answer

Example: people may say "yes" to donate money if you ask the questions this way

But probably will say "no" if you ask the questions this way:

To avoid this kind of thing, try to have your questions go:

Go through your questions and put them in the best sequence possible

Example: I will ask people how often they visit the river (a fact) before I ask them what they feel about pollution (an opinion)

I will ask people their general feelings about the environment before I ask them their feelings about the river.


Neutral Questions

Your questions should also be neutral ... allowing the person to think their own thoughts about the question.


The question "Do you love nature?" (in the example above) is a bad question as it almost forces the person to say "Yes, of course."

Try changing the words to be more neutral, for example:

Example: "How important is the natural environment to you?"

But you can also make statements and see if people agree:


Make sure each question is neutral.

Possible Answers

For each "closed-ended" question try to think:

What are the possible answers to this question?

Conducting a Survey

Make sure you have most of the common answer available.

If you are not sure what people might answer, you could always try a small open ended survey (maybe ask your friends or people in the street) to find common answers.

Trick: try to avoid neutral answers (such as "don't care") because people may choose them so they don't have to think about the answer!

It is also helpful to have an “other” category in case none of the choices are satisfactory for the person answering the question.

Example:  What is your favorite color?

Red, blue, green, yellow, purple, black, brown, orange, other

• Scaled Answers

Sometimes you could have a scale on which they can rate their feelings about the question.

Have "opposite" words at either end and a scale in between like this:


The river is ...

Polluted :_____:_____:_____:_____:_____: Clean

Cleaning up the river is ...

Easy :_____:_____:_____:_____:_____: Difficult

• Rated Items

For this type of answer the person gets to rate or rank each option.

Don't have too many items though, as that makes it too hard to answer.

Example: Please rank the following activities from 1 to 5, putting 1 next to your favorite through to 5 for your least favorite.

• Number Answers

You can also just ask for a number

Example: "How many times did you visit the river during the past year?"

____ times

Look at each "closed-end" question and choose the best answer options.

Conducting a Survey

How Will I Gather the Answers?

Try to make life easier by thinking how you will gather the answers before you ask the questions

It is important to make the process simple, for both yourself and those responding. 


The Questionnaire

You will want a neat form that makes it easy to answer the questions AND easy to total up the answers later on.


Type your questions and answer options into a word processor or spreadsheet, and format it neatly.

Remember to leave plenty of space for open-ended questions.

How Will I Show the Results?

Go over each of the questions and think how you want the answers to go into your report:

Make sure each question is set up so you can present the answers in your chosen style.

Example: you decide to have six options for "How many times do you visit the river" so the bar graph looks best.

The Data Graphs (Bar, Line, Dot, Pie) tool can help.

Test It Out

You should test your questionnaire on a few people.

It is also a good idea to time how long it takes so you can tell people "this survey only takes __ minutes" (put in your time). Use the Stopwatch. clock

Try the questionnaire on some friends. Take notes of any difficulties your friends have with the questionnaire, and see what you can do to improve it.

Your Original Objective

Lastly, look back at your original objectives for this survey ...

This is your last chance to make sure your questionnaire is a good one!

You Are Done!

Now you have your questions as perfect as you can get them ...

... go out and ask them!